Episode 73: Inside the Deal with Andreas Ulrich

Feb 25, 2025

In this episode of the Tech M&A Podcast, Corum speaks with Andreas Ulrich, the founder of PlanFocus, a cash optimization software company. Andreas shares his journey from the inception of PlanFocus to its successful sale in 2022. He discusses the challenges and surprises of the M&A process, the importance of thorough documentation, and the lessons learned along the way. Andreas also reflects on his new role post-acquisition and offers advice for other CEOs considering M&A.

 

Takeaways

• Andreas Ulrich founded PlanFocus in 2004 with a focus on cash planning.
• The M&A process was planned from the beginning of the company.
• Due diligence was time-consuming and challenging to manage alongside daily operations.
• COVID-19 impacted the M&A process, requiring more virtual communication.
• Having up-to-date documentation is crucial for a smooth M&A process.
• Post-deal, Andreas remains the managing director of PlanFocus.
• The experience of selling a company is unique and valuable for entrepreneurs.
• Corum Group provided essential support during the M&A process.
• Andreas is contemplating future ventures after the acquisition.
• Financial security post-deal has been a positive change for Andreas.

 

Chapters

00:00 Introduction to Tech M&A Podcast

01:03 Andreas Ulrich and PlanFocus Overview

02:56 The M&A Process Journey

05:49 Advice for CEOs Considering M&A

08:03 Life After the Deal and Final Thoughts