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The Tech M&A Podcast is presented by Corum Group, the global leader in tech M&A. The podcast features special reports on sectors, buyers, trends and M&A processes, as well as panel discussions and Q&A featuring both recent sellers and major tech buyers like Google, Microsoft, Salesforce and others.
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Episode 101: Tech M&A Secrets, 10 Strategies to Boost Company Value Before Sale

May 14, 2026

Tech M&A Secrets: 10 Strategies to Boost Company Value Before Sale

 

In today’s changing tech M&A environment, buyers are more selective than ever—taking a closer look at your business model, revenue quality, and growth potential.

 

In this video, Corum Group outlines 10 proven strategies to increase (or protect) the value of your software or IT company before an exit. Whether you’re planning to sell soon or years from now, these insights will help you position your company for maximum valuation.

 

Takeaways:

  • The most valuable companies are built with a clear exit strategy from day one
  • Recurring, predictable revenue is one of the biggest drivers of valuation
  • A strong, cohesive management team reduces buyer risk and increases appeal
  • Customer churn below 5–10% is critical for SaaS valuation premiums
  • Scalable processes, models, and discipline improve buyer confidence
  • High customer concentration can reduce value or kill deals
  • Strong cash flow and path to profitability are increasingly important
  • Strategic partnerships and ecosystems enhance credibility and growth
  • Year-over-year growth is a primary valuation driver, especially for SaaS
  • Timing matters—selling during strong performance and market demand maximizes outcomes

 

With over 40 years of experience in tech M&A, Corum provides actionable insights used by top founders to achieve higher valuations and better exit outcomes.

 

Chapters

00:00 Introduction: Today’s Tech M&A Environment

00:17 #1 Start with an Exit Plan

01:08 #2 Increase Recurring Revenue

02:32 #3 Strengthen Your Management Team

03:53 #4 Reduce Customer Churn

04:57 #5 Build Discipline, Process & Scalable Models

05:47 #6 Reduce Customer Concentration Risk

06:30 #7 Improve Cash Flow & Profitability

07:41 #8 Build Partnerships & Alliances

08:37 #9 Drive Year-over-Year Growth

09:34 #10 Timing Your Exit

10:20 Final Thoughts & Next Steps

 

Subscribe for more expert guidance on preparing, positioning, and selling your technology company.