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The Tech M&A Podcast is presented by Corum Group, the global leader in tech M&A. The podcast features special reports on sectors, buyers, trends and M&A processes, as well as panel discussions and Q&A featuring both recent sellers and major tech buyers like Google, Microsoft, Salesforce and others.

Dec 9, 2025

In this episode of the Tech M&A Podcast, Brian Sweat, CEO of Alterity Inc., shares his journey of building a company that developed Activate Inventory Software and the process of selling it. He discusses the motivations behind pursuing M&A, the challenges of finding the right strategic fit, and the importance of employee integration during an acquisition. Brian reflects on lessons learned, the role of advisors like Corum in filtering opportunities and negotiating deals, and how life has changed after the sale—bringing renewed focus and reduced stress.

Takeaways:

  • Alterity created Activate Inventory Software for small businesses.
  • There’s no perfect deal—focus on progress and strategic alignment.
  • Corum’s expertise helps CEOs filter noise and secure the best opportunities.
  • Selling can reduce stress and allow founders to focus on what they enjoy.

00:00 Introduction to Alterity and its Mission
03:12 The Pivot Point: Progress Over Perfection
04:18 Employee Integration and Career Growth Post-Acquisition
06:48 Advice for CEOs: Filtering Opportunities and Using Advisors
08:29 Life After the Sale: Reduced Stress and Renewed Focus
10:46 Reflections on Working with Corum and Future Plans